Questions to Ask a Life Coach

questions-to-ask-a-life-coach

Introduction

You have decided you could benefit from coaching and are looking for the right person to fill that role. How do you find them? I am here to help with this handy blog post. 

And before you ask, no, I’m not just going to describe myself and tell you that’s what you need. I want you to find the right coach for you and I am absolutely fine with that person not being me.

Step 1 – Decide What You Want

Coaching involves changing your life for the better, and change requires serious work. 

Ask yourself this important question: are you ready to do what is necessary to change? If the answer is a resounding yes, you are ready for coaching. 

What aspect(s) of your life require(s) work? Do you need help with professional development? Are you looking to change careers? Do you want to start your own business? Do you need relationship coaching? Fitness? Nutrition? 

You get the idea – there is a coach for pretty much any challenge out there. Some coaches specialise in a particular issue, like nutrition or wellness coaches. Others help you coordinate different aspects of your life into a balanced whole. Those would simply call themselves a “life coach”.  

Decide what you want and move on to the next step. 

Step 2 – Conduct Online Research 

Ask yourself whether the type of coaching you’d like to engage in requires in-person meetings. If it does, then you’ll need to find someone in your area. If not, options are obviously much wider. 

Conduct your research and analyse the coach’s websites and online presence:

Does their website look professional, with well-written content?

If so, it’s likely they have invested a lot of time and resources into their image, which is likely to reflect their commitment and professionalism. If not, what does it say about them?

Do they state clearly their prior professional background and education?

What I suggest you look out for is vagueness or exaggeration. Coaching is about getting to the truth and gaining clarity. If the coach can’t adhere to these values themselves, how good would they be in helping you? Lack of a professional education or certification is no bar to being a good coach, but you need to know one way or another, especially if you’re looking for specialised coaching that may require professional prior experience.  

Does the coach make any unrealistic promises on the website or otherwise?

These are immediate red flags. Coaching only works if the client makes the necessary effort during the process so guaranteeing certain results is non-sensical. Look instead for… 

Do they have testimonials from prior clients?

… this. What do the testimonials or case studies say? Has the coach worked with people similar or more accomplished than you and helped resolve problems similar to yours?

In what format do they coach?

Some coaches see clients one-on-one, others solely conduct group sessions, still others only engage in 15-minute intense phone sessions once a fortnight. Ask yourself what’s best for you. And don’t make the mistake of assuming that group sessions would be cheaper or better value for money. 

Do they have a video you can watch of how they come across in real life?

Coaching works much better and is much more enjoyable if you get along well with your coach. Ask yourself this simple question: do you like what you see? Can you see yourself working with this person?

Do they offer a free discovery call and if so, how long is it and in what format?

Most coaches will offer a free 15- to 30-minute consultation over the phone. From my experience, this is insufficient either to get to the bottom of the problem or to establish rapport. This is especially so if the call is not conducted over video. Look for coaches who are generous in their offerings, including their time. 

Do they give an indication of their fees?

Coaching comes with every price tag imaginable. You can get it for as low as $15/hour and as high as hundreds of thousands of dollars for annual engagements – to each his own. But to ensure that nobody is wasting their time, my view is that a coach should give a general indication of their pricing on their website. 

Do they offer a Labour Day or Black Friday discounts?

This person is telling you they are desperate for clients and that instead of coaching they’ve turned to salesmanship. Successful coaches are not trying to shift OLED screens, they’re literally transforming lives, changing hearts and mindsets, and creating the next generation of leaders. In other words, they know their value. This is not to say they wouldn’t be prepared to negotiate in the right circumstances, but seasonal discounts are unlikely to be a good sign. 

You can glean a lot from a coach’s website and online presence. Do you like what you see? Does this person look credible and committed to their profession? 

Now make a list of three to five coaches with whom you’d like to speak. 

Step 3 – Arrange Discovery Calls with a Maximum of Five Coaches

I say a maximum of five because in most cases this is more than sufficient, and meeting more is likely to make it too overwhelming to make the final choice.

In the unlikely scenario of you not liking any of the five you speak to, take a break from the process for a few weeks and start again. 

Step 4 – Ask These Further Questions

Now simply have a conversation, keeping in mind all the questions above. Ask about anything of interest to you that they might not have covered online. Look out for behaviours that might indicate you have a yes-coach before you (akin to a yes-man); if you want someone to agree with everything you say and stare at you with admiration, you’re not looking for a coach, but for your mother (and she can hopefully give you that for free). 

And don’t forget that the coach might be evaluating you too. I don’t work with every client who comes through my doors; I am looking for someone with a good attitude who is truly committed to change.

Here are some ideas for further questions to ask:

  • What did you do before you became a life coach?
  • Why did you choose life coaching as a career?
  • What are your strengths?
  • What is your coaching philosophy? 
  • What separates you from other life coaches?
  • What are three things you specialise in under the umbrella of life coaching?
  • Are you a full-time coach, or are you coaching alongside your day job?
  • How do you measure progress and success in coaching?
  • Can you share a success story from your coaching practice?
  • How do you customise your coaching approach to each client?
  • What would our terms of engagement be, including frequency and length of the engagement and fee structure?
  • Do you have different packages or programs and what comes with each?
  • How flexible are you scheduling and/or cancelling sessions?
  • Are there any add-ons to our coaching sessions, such as support via email or text message between sessions?
  • How do you handle confidentiality?

Step 5 – Make a Decision

Every coach is different, which is why it is crucial to pick one you like, who gets you, and whose methods and experience resonate with you. A good coaching relationship can make a life-long positive impact on a person that is practically impossible to quantify because its effect extends far beyond monetary value. 

I wish you the best of luck on your journey! 

And as always, if you’d like to speak to me, email me on [email protected]

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    A Case for: Attention

    Introduction

    Welcome to Week Two of my quest to shine a light on THREE different concepts that I am convinced will make your life significantly better in 2025. 

    Today I am making a case for ATTENTION. Not the attracting kind, but the paying kind. 

    Confession time: while conducting research for this article I was distracted approximately 35 million times. Notifications, text messages, emails, someone coughing, the dog pawing at me to get attention for himself – it never stops. Having nonetheless persevered, three things became very clear: 

    1. The amount of information we ask our brains to process on a daily basis has risen at least five-fold since 1986 (see research by Martin Hilbert of UC California, Davis); 
    1. All the technology with which we surround ourselves is designed by default to compete for our attention; and
    1. We mostly let it. 

    This is important because our daily cognitive resources are in fact limited. How we nurture and apportion them can make a difference between:

    • a stress- and anxiety-filled unproductive existence focused on short-term survival, and 
    • a life of energised and empowered methodical progress towards your long-term goals. 

    Not to mention that attention is how we express our love for those around us: if you’ve ever attempted to connect with someone who is staring at their phone, you’ll know exactly what I mean. 
    If you’re struggling with your ability to concentrate 1) it’s not entirely your fault; and 2) you can take responsibility and do something about it. Read on!

    Attention vs Focus

    As much as philosophical question as it is a psychological one: Attention is a process by which a stimulus moves from unconsciousness to awareness. The way this happens is a subject of much scientific debate.

    In traditional attention research paradigms, attention is divided into voluntary and involuntary attention. Former being the result of conscious goal-directed effort and the latter the result of outside stimulation requiring no effort. Plainly speaking, voluntary attention involves you actively switching attention from one stimulus to another while involuntary attention involves an extraneous stimulus like a buzzing mosquito or a screeching tyre of a car attracting your attention. 

    There is now a suggestion that there is a third type of attention which uses mindfulness techniques to fluidly and voluntarily switch attention to extraneous stimulation without effort. This type of attention training has been found to be indispensable for regulating emotion and stress. It is, however, outside the scope of this article. 

    Focus on the other hand is a prolonged period of directed attention and is therefore entirely voluntary and effortful.

    Attention in the Brain

    Attention is a key cognitive skill and involves many neurotransmitter systems (acetylcholine, dopamine, norepinephrine, GABA) within and around the prefrontal cortex – the centre of human cognition. Importantly, these systems have both excitatory and inhibitory components that work together. The inhibitory aspect is impulse control. 

    Simply put, attention is a result of work that involves wilfully bringing the important stimuli to the fore while actively suppressing the irrelevant ones. This is not just a helpful visual of the process. Thanks to the work by Robert Desimone at MIT, we now know that when we pay attention to something specific, neurons in the visual cortex responding to the visual stimulus we’re focusing on fire synchronously, whereas those responding to irrelevant information become suppressed. That work that you actively perform in achieving sustained attention is referred to as self-regulation.

    Our Shrinking Attention Spans

    There is a growing body of research that supports the finding that our attention spans have declined significantly over the past few decades. 

    Gloria Mark PhD, Chancellor’s Professor of Informatics at the University of California, Irvine, has studied human information processing and attention for over thirty years and is the author of the 2023 book, “Attention Span”. 

    Through her research, she was able to demonstrate that back in 2004 the average attention span on any screen task was 2.5 minutes. That number has come down to 47 seconds by 2017 with a median of 40, which means half the tasks measured were performed for less than 40 seconds. It has plateaued since then. 

    So, while the volume of information we are processing daily has increased at least five-fold, our attention spans have reduced by a fifth!

    Attention Shifting

    You see, technically there is no such thing as multi-tasking; we are simply incapable of doing two complex tasks simultaneously. I emphasise the word “complex” here because we can obviously walk and talk and breathe all at the same time. But breathing and, to an extent, walking, are automated processes. Thinking, however is not. And what is talking other than an outward expression of thinking?

    What we do instead is attention shift. Attention shifting is of course completely normal and a central component of our daily existence. 

    However, excessive attention shifting because of a cacophony of noise we subject ourselves to (and are subjected to without our consent) leads to a whole host of problems.

    Thankfully, attention shifting is well studied:

    1. Even when two tasks are alike, attention shifting is cognitively costly i.e. mentally tiring (there is a lot of research on this; see for example Olivers C.N et al (2011) The costs of switching attentional sets).
    2. Frequent attention shifting is related to stress and blood pressure increase (work by Gloria Mark, including Mark G (2008) The cost of interrupted work: more speed and stress).
    3. Attention shifting slows you down and results in more errors.
    4. Distractions that are similar in nature to the tasks you are already doing, will slow you down even more. 

    Taking breaks is a good type of attention shifting that replenishes your mental resource tank. It is important to take a break at a natural stopping point in your work otherwise the mental strain of re-starting something half-way finished becomes counter-productive. 

    The best way to replenish your mental resources tank is, you’ve guessed it, good sleep. If you are subjected to multiple sleep-deprived nights, the created sleep debt may cause you to prefer more cognitively lightweight tasks.

    Why Does It Matter?

    Good question. Perhaps many think that we can keep up and are all the richer for the vast amounts of information now available at our fingertips, compared to a few decades ago. Yes and no. While the information is there and our cognitive capacities are indeed great, the way we allocate our attention may mean that we are spreading ourselves too thin, and becoming more stressed, anxious, and unhealthy in the process. Thanks to social media and the 24-hour news cycle, we have a sense of being aware of a lot, while knowing very little in depth about any of it.    

    As it pertains to our personal lives, my view is that we are jeopardising our well-being and the quality of our work product without even noticing.

    What Can You Do?

    This is my call to action to get more people not to squander their attention on junk.

    Here is how to perform an audit on your daily distractions caused by technology:

    1. Review the stimuli that vie for your attention in a manner that is disruptive and unhelpful. What is constantly buzzing, ringing, and flashing? Do they really serve a useful purpose? The truth is most of them don’t. But because computers have been programmed by default to stimulate us and grab our attention, often we leave those default settings in place. 
    1. Wage a war on those default settings: You can do the overhaul app by app, or if you’re feeling inspired, turn everything off and see what you really miss! Then turn back on only the apps that serve a purpose.

    Notification settings can usually be found either directly in the program you’re using on your computer under “settings” or “preferences” and then “notifications” or “sounds” or in the global settings of your computer or device under “notifications” or “sounds & haptics”. 

    Let’s face it, not every news story or shop launch or discount offering is so important as to demand your immediate attention. All these sources want your attention, your likes, your comments, your money, but don’t let them in by default. Let them compete and win your attention. Proper attention – not just two seconds!

    Set your focus. A few years ago, Apple introduced the “focus” mode where you can choose to what extent the device interrupts you with notifications. You can program “personal”, “work” and “sleep” focus modes to only let through certain notifications, while in “do not disturb” no notifications come through at all. 

    Do you make use of this? Take the above steps first because more likely that not most of your notifications are useless. Once you pick the ones you like, then set up your focus settings. 

    Now let’s talk about people. Thankfully, silencing notifications on your devices will also handily cut off the voice of anyone that tries to talk to you through them. But if you cut off people who don’t bring you any value at the source (i.e. unfollow and stop consuming their content), the algorithm will hopefully do its thing and send through more useful content from which you can benefit.  

    1. What people and companies do you follow on social media.? Unfollow mercilessly unless they bring real value to your life. How many groups are you part of on Facebook? Do you get those notifications about someone selling their car in a country you no longer live? Because I just did and found a way to either silence notifications from that group or just leave it altogether.
    1. What newspapers/magazines do you read? Are they reputable, credible, thorough in their reporting? If you’re going to outsource thinking to others on certain topics (and let’s face it we can’t research everything in greatest depth and not just because our attention spans are too short), you may as well take the time and put some effort in picking the right people to feed you stories and opinions. 
    1. Whom do you listen to in real life? From whom do you take advice? Be careful whom you let in because we’re all influenceable and especially let our guard down with those closest to us, even if they are spewing complete nonsense. You can love someone and not agree with their opinions.

    Conclusion

    Attention is key to our daily existence and healthy cognitive function. We need to appreciate how valuable it is and take responsibility for the role we play in letting technology highjack it for its own benefit. Only then can we regain control.

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      What is Life Coaching?

      what-does-a-life-coach-do

      Introduction to Life Coaching

      You may have heard the term thrown around in recent years but are not exactly sure what’s involved. Let’s break it down. 

      Coaching is a series of transformative conversations and exercises that help you to actively and purposefully construct the life you have always wanted. It is a vehicle through which you can speak and explore freely, without judgment or pressure often wielded by family and friends, about what you really want and what success looks like for you. At its best, it is a provocative, insightful, and fun process that digs deep into what really matters to you and puts in place a practical plan for achieving your personal and professional goals. 

      Types of Life Coaches and the Coaching Process: 

      It is important to understand that there is no uniform, standardised coaching methodology. Coaching can take any format that suits your needs and preference. It can take place over a single intensive day or be a monthly multi-year retainer. Some coaches only see clients in person, others only conduct 15-minute intense phone sessions once a fortnight. Every coach is different, which is why it’s important to pick one you like, who gets you, and whose methods and experience resonate with you.

      Some coaches have specialties:

      • Career coaches support you through career transitions, job searches, and professional advancement.
      • Relationship coaches provide guidance for improving personal relationships, communication, and emotional health.
      • Health and Wellness coaching focused on lifestyle changes, physical health, and wellness goals.
      • Executive and Leadership coaches provide tailored programs for business leaders and executives to enhance leadership skills.

      Others take a holistic approach and help with a variety of challenges simultaneously. For example, because I have been an international lawyer for over a decade, I assist other lawyers with the challenges of the profession. But because my first degree was in neuroscience, I use my knowledge and interest in brain sciences to offer further insight and drive more profound changes for both lawyers and other professionals.

      Having said that, at its core, coaching will entail the coach: 

      a. learning about your circumstances and establishing the area of your life you would like to improve or a problem you want to solve;

      b. challenging your assumptions, thinking patterns, and belief systems, which may be holding you back; 

      c. devising a tangible plan for getting you from where you are now to where you want to be; and

      d. working with you to turn the plan into a practical reality.  

      Most importantly, coaching is about YOU and what makes YOU happy.

      Key Benefits of Life Coaching: 

      Key benefits of life coaching include:

      • Goal Clarity and Vision – thought-provoking, perspective-shifting conversations and exercises help to break down ambiguity and result in tangible plans for the future.
      • Empowerment – difficult, overwhelming ideas and dreams become manageable and achievable;
      • Accountability and Motivation – regular sessions and check-ins drive progress.
      • Personal Growth and Skill Development – provided you pick a coach with the right educational and professional background, your life coaching sessions will facilitate new skill acquisition and self-discovery.

      What Coaching is Not

      1. Coaching is not therapy. Psychotherapists treat a variety of mental conditions or trauma by verbal communication and interaction and often deal with occurrences from the distant past.  

      2. Coaching is not counselling, which deals with personal or psychological problems occurring in the present or immediate past. 

      3. Coaching is not friendship. Good friends are wonderful and their input can be valuable, but they are rarely objective and will often shirk from saying or doing anything that might jeopardise the friendship.

      Deciding If Life Coaching Is Right for You

      Clients often come to a life coach at a crossroads in their life. Acknowledging that something isn’t working and taking the step to seek help is crucial to making progress. Broadly speaking, challenges that coaches assist with include: 

      • Career Transitions – helping clients to navigate new roles, career changes, and workplace challenges.
      • Leadership and Confidence Building – supporting clients in increasing their impact and improving self-esteem and assertiveness.
      • Stress and Time Management – putting in place techniques for managing stress and structuring time effectively.

      Choosing the Right Life Coach for You

      Here are some things I recommend you pay particular attention to when choosing a life coach:

      • Rapport – you are never going to get everything that coaching has to offer if you do not establish a personal connection and trust with your coach. Most coaches offer free discovery calls but pay attention to the format and length offered. You want a coach who really cares rather than one who cuts you off mid-sentence because your time has run out. 
      • Expertise and Experience – make sure you independently verify the coach’s educational and professional background, especially if you’re seeking advice on improving your professional skills. 
      • Availability and Flexibility – ensure that there is alignment with your schedule and preferred communication methods. Don’t shy away from in-person meetings – they are often the most impactful and are worth the effort. 
      • Track Record and Results – make sure to review testimonials and past client successes to gauge suitability.
      • Fees – depending on the nature of the issue you’re trying to solve and the expertise involved, coaches’ fees vary hugely from a few hundred HKD per hour to millions for annual retainers (USD 15/hour to hundreds of thousands a year). A lot of coaches will insist on being paid in advance (for good reason) so pick a budget that is high enough to motivate you to make the necessary changes but is nonetheless manageable so as not to breed resentment. I’d recommend avoiding hourly rates if you can; coaching is not a linear process and breakthroughs and progress happen in fits and starts so you want a coach that’s committed to the overall process rather than one that’s just going through the motions. 

      Conclusion

      I am delighted that coaching is rising in popularity because I truly believe a good life coach can completely change a path of one’s life for the better. After all, it happened to me and I only wish more people would benefit from this transformational experience.

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        The Case for: More Fun

        I bet by now you’ve been subjected to dozens of social media posts assaulting you on the subject of New Year’s resolutions: what they are, what yours should be, how to make them, and how not to break them by January 31st. 

        Even though I appreciate the boost that new beginnings can give, I am less preoccupied with New Year’s resolutions and more with New Perspectives. This is because I am a life coach and so I make it my business to help people lead happier lives all year long and far into the future. 

        Instead, I am going to take a different approach and over the next three weeks I will make a case for THREE different concepts that I say will make your life significantly better in a myriad of ways.

         Today I am making a case for more FUN. 

        Exhibit 1: Behold the photographic evidence of two lawyers having fun, perhaps the only one in existence. Look at the wild abandon, the silliness, the unrestrained idiocy of the moment. 

        While happiness is a state of mind, fun is something we do. As Mike Rucker, PhD, writes in his excellent book “The Fun Habit”, “if happiness is a mirage, fun is your backyard oasis”. Fun is “demonstrable, observable, real, and immediately in our grasp”. 

        Have you ever considered why fun is so, well, fun?

        What Makes Something Fun?

        1. Fun relies on action. It is something you do that is a positive, pleasurable experience. In English we say we “have” fun, but in many languages like French, Spanish, and Russian, fun is something you do yourself – you create it. 

        2. Fun is outward looking. Recalling the saying “joy shared is multiplied, while suffering shared is halved”, we know that fun benefits all those who partake in it. True fun is inclusive and lacks any sort of malice. John Cleese was an absolute expert on fun and said this: “It’s almost impossible to maintain any kind of distance or any sense of social hierarchy when you’re just howling with laughter. Laughter is a force for democracy.” 

        This is not to say that you can’t have fun on your own (get your mind out of the gutter!). Solitary fun is real and may be particularly important to introverts, which brings me onto the next point…

        3. Fun is individual. Only you get you choose what is fun for you. The only commonality is that it elicits positive feelings.

        4. Fun takes you beyond the ordinary. It transcends routine and leaps out at you with unselfconscious abandon of a puppy. I’ll give you an example: from time to time, I will text a friend with a simple “moo”. Why moo, you ask? Well, when one passes by a heard of cows and one moos, two things happen: 1) you notice the mooing; 2) the other cows notice it too and more often than not also respond by mooing. Which is why I find it particularly hilarious and quite logical to do a “moo”. I will usually get one of two responses: a question mark or a simple “what does that mean?” or a moo in return. The first person is clearly mentally not in a fun zone and the second one is. Either way, the moo eventually delights both of my interlocutors and all it took is a simple three letter word and a spirit of fun. 

        Fun In Life

        When it comes to professional endeavours, fun has been at best ignored and at worst villanised, belittled, and downright ridiculed (more on this in a separate post). And because our work lives bleed ever-so-easily into our private lives, fun has been disappearing from our free time too. 

        But let’s go back in time a little. In the early 19th century, a large proportion of the workforce was engaged in hard manual labour. There was no time or space for fun at work (moreover, it was most likely dangerous), but once work was done, usually punctually, people had evenings to engage in other activities and spend time with their families and friends. That precious time was undisturbed by work, something that is almost unimaginable in our modern world. Once you stepped out of your workplace, you didn’t have to think about it until the next business day. 

        Things changed with the Information Age in the 1970s, when people’s cognitive output started competing with their physical output. As Rucker points out, “With intellectual property and innovation now the work product, we are no longer workers operating machines with sprockets and cogs. We are the sprockets and cogs, and our ability to perform is exploited and over-optimised just like the equipment on an assembly line. We have become the machines that now output the goods that create profit for others”. 

        Now add mobile devices in the late 1990s and the post-Covid work at home culture to the mix and that precious delineation between work and free time is close to non-existent. The phrase “Work Life Balance” continues to capture the zeitgeist of this millennium but as far as I can see people are struggling and fatigued. Fun has been entirely squeezed out by the demands of modern lifestyles. 

        What Good is Fun?

        Yet fun is vitality itself. It lifts our spirits, builds stronger social bonds, gives us a motivational boost, and creates contentment. My dog demands play time every day for about 10-15 minutes in the morning and the evening. He runs around wiggling his little furry butt and I know I must engage with him in an earnest round of play fighting. And just like magic, we both benefit. 

        This is because on a neurochemical level, fun involves release of both dopamine and oxytocin. Interestingly and perhaps surprisingly, the former spikes before we do anything fun (as my dog’s wiggling butt attests). The anticipation of fun creates that hit of dopamine, which is responsible for goal pursuit and motivation. I’m sure we can all relate to this when we book our holiday the moment we come back from the last one. Without fail, the simple act of doing so puts a spring back in our step. As for oxytocin, this is the bonding neurotransmitter, which is released through social interactions and engaging in experiences involving others. Rucker poetically remarks that “oxytocin gives us that real sweetness of something larger than ourselves”. 

        How did the concept of fun come about? Rucker explains: “One theory is that early in our evolution we figured out having fun supports our brain’s development… As our ancestors engaged in fun and play, they developed rewarding relationships and beneficial, prosocial agreements that are the underpinning of modern group dynamics. Because of this aspect of fun’s power, fun likely facilitated the growth of our societies.” 

        Fun is not just a useless frivolity that wastes our time and takes us away from something more meaningful and gainful. It is a crucial part of being alive and thriving. Remember what John Cleese said: having fun and laughing together could downright eliminate any awkwardness, hierarchy, or other type of distance between people. Fun literally builds bonds and makes everyone happier in the process. 

        What Can You Do?

        Getting back to the photo of my husband and me sharing a silly moment, how does it make you feel? Are you in the “Yes, please, more of that for me” camp? Or does it make you uncomfortable? If so, ask yourself why.

        1. Recognise the awesome value of fun in daily life. 

        2. Reflect on whether you have enough fun in your life. Bringing attention to an issue is an integral part of solving that issue. 

        3. Find ways to insert fun into your daily life. It can be as small as a moo and as large as a weekly football game with your mates. 

        4. Make fun a habit. 

        Parting Advice

        There is a growing tendency lately to cancel plans one has made with friends in favour of staying in. I will be writing on this topic in a separate post, but for now all I will say is that provided these are good friends, make the effort and don’t cancel. Remember: fun shared is fun multiplied and even if you don’t feel like it in the moment because it’s cold outside and the couch and a hot cup of tea are so much more inviting, more often than not you’ll end up having fun… better fun, because you will have benefitted yourself, benefitted your friends, and benefitted the relationship as a whole. In the infamous words of Mastercard: Priceless.

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